biodiversity project

Just discovered an amazing website. Photographer Joel Sartore has been taking picture of zoo animals against black or white backgrounds. Prints available for sale with profits from the photos goes towards funding further shoots. His mission is to show the amazing animals that are in danger of extinction with the hope that raising awareness will help raise support.

I was surprised by the number of creatures on the site that I'd never heard of before. What's cool about the Biodiversity Project is that it doesn't focus on the charismatic megafauna that usually get all the attention. There's equal coverage of the ugly and ridiculous. Except in Mr. Sartore's photographs, the unique beauty of each creature is brought out. I mean seriously... this little possum ain't pretty, but isn't it also oddly endearing?